When Great Minds Think Alike. Marketing and Advertising Effectiveness White Paper Now Available. Following last week's post about marketing and advertising effectiveness, the full text of the work we have been doing reviewing all the latest studies into marketing effectiveness is now available as a white paper. Anyone...
A short series of articles that join the dots between all the latest thinking and writing about marketing effectiveness. Hidden Gems We have learned a lot about marketing effectiveness in the last 10 years. We know more about how and why people make the choices they do...
We are facing a marketing capability crisis. In the last 12 months both Profs Byron Sharp and the ever prolific Mark Ritson have commented and written about marketing capability and decried the quality of training available for marketers today. You can read their views in Marketing Week here...
Brand Traction Marketing Consultancy - Welcome to our new website. It’s been a while in the gestation. I hope you like it. Over the last four years Brand Traction, a new type of marketing consultancy has been growing from a small start up business, into a flourishing newcomer...