Jon Bradshaw at Brand Traction is one of those rare marketing strategists who understands both the science and the art of marketing, as well as having a passion for building those skills in others. This means when developing category and portfolio strategies, building consumer driven brand strategies or developing training programs that transform a team’s capabilities, you get the best of both worlds.
It’s tempting to say Jon’s a great bloke and who is always happy, and more that a bit passionate to discuss the challenges of consumers, brands and tricky business problems. And that he brings a wealth of experience from client and agency side, even that he’s an uncommon resource to lean on for a marketing director. Well he does all of that with bells on. But really what sets Jon apart is how the wider marketing team describes working with him. Can’t quite get the “energy” that’s created onto paper… we’ve just finished our second stint of brand planning and everyone is buzzing on the theory, learning, practical application and real world examples, not to mention the 1:1 coaching and mentoring. I’d say here at Frucor we work best with people who become “one of us”. Jon’s part of our team because he connects with people, helps people build confidence to move forward, so the team open the doors and want more. Thanks Jon.
I asked Jon to work to undertake a complete review of one of our categories; specifically a category problem that had been worked on countless times before with no breakthrough in thinking. Simply put Jon reframed the problem and provided new insights and pathways to fresh opportunities, which we would otherwise have had little confidence in identifying ourselves. My team and the business have now embraced these and it’s already formed a key component of our strategic plan. If you have a thorny strategic problem that’s been persistent in remaining a problem then I wouldn’t hesitate in recommending Jon to take a look at it for you. Not only will you get a solution, but you will find he can do so by working seamlessly within your business, drawing on the knowledge of your team and data resources. I look forward to working with Jon again.
Building brand and marketing capability within our businesses is strategically important in order for us to meet our long term growth ambitions. Jon has become a key partner in helping us set the direction and has enabled us to significantly short cut the development process involved. He is working with us in building our capability through comprehensive training programs, the initial results of which have been fantastic.
Jon played a key role in helping us separate the brand positioning of two closely aligned brands in the Sensis portfolio. He took on the challenging brief in a tight timeframe and delivered an outcome that resonated with the teams of each brand. Along the way, his approach was collaborative to involve all stakeholders ensuring buy-in to the final result. Jon's passion and experience produced a fabulous outcome. I look forward to working with him again.
Jon's passion for people capability partnered by his breadth of knowledge and experience is without peer. His engaging and agile approach with our team has seen what I believe as one of the biggest positive shifts in people capability I have experienced.