What We Do

Brand Traction offers three core, interlinked services to help your people, brands and business grow:

  1. Creating mobilising category and portfolio strategies
  2. Building consumer driven brand strategies
  3. Embedding end to end marketing capability in your teams
we-help

creating mobilising category and portfolio growth strategies

Are you wrestling with any of the following issues?

  • Do you know how to maximise growth from your complex and competing set of  brands and sub brands?
  • Do you know how to strategically differentiate and organise a complex portfolio of brands and sub brands to maximise growth?
  • Are your category growth strategies simple yet robust enough to align your  business behind your brands?
  • Do you have your scarce resources appropriately allocated to achieve the best  business outcome?
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We focus our efforts around 5 major outputs:

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Building consumer led brand strategies

Are you wrestling with any of the following issues?

  • Do you know how to drive consumer demand in order to grow brands?
  • Are your critical brands not growing as fast as you need?
  • Do your brand plans look more like activity maps rather than actual business  strategies?
  • Is securing investment in your brands difficult?
  • Do you need to create and execute, simple, powerful brand strategies, plans and  activities that drive gro wth in a complex consumer and communications  landscape?
marketing-science-vs-art

We leverage the latest in design thinking and behavioural science to help you build the following critical outputs of a comprehensive brand strategy:

building-consumer-led-brand-strategies
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EMBEDDING END-TO-END MARKETING CAPABILITY

Are you struggling with any of the following issues?

  • Do you have a working plan in place to build the marketing skills and capabilities of your organisation?
  • Do each of your marketing managers approach their work in a slightly different way?
  • Do¬†you have little or no common language or process for marketing?
  • Does every department but marketing have a structured training program for its  staff?
  • Does your business think of marketing as the advertising department?
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We make capability improvement stick by embedding change in your business across five key areas

embedding-end-to-end
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