The role of marketing science. Is marketing an art or a science? Is marketing science actually a thing? In a post truth, fake news world, unsurprisingly the debate about the science of marketing rages on. Marie Oldham made an impassioned argument as to why Byron Sharp may not always...
We are facing a marketing capability crisis. In the last 12 months both Profs Byron Sharp and the ever prolific Mark Ritson have commented and written about marketing capability and decried the quality of training available for marketers today. You can read their views in Marketing Week here...
Brand Traction Marketing Consultancy - Welcome to our new website. It’s been a while in the gestation. I hope you like it. Over the last four years Brand Traction, a new type of marketing consultancy has been growing from a small start up business, into a flourishing newcomer...